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By Jerry Mander

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With the exception of a brief stint at United Artists during 1948, he remained with Universal in this capacity for the remainder of his career. 64 But his greatest innovations in the short animated film were yet to come. 65 This resulted in his two most popular and longlasting series characters: the mild, Mickey Mouse–like Andy Panda at one end, and, on the other, the brash, hyperactive and destructive Woody Woodpecker, who became one of the iconic figures of his kind in a career spanning just over 30 years.

As Leonard Maltin notes, the series was likely “the most cinematically sophisticated” series produced by the Fleischers—or perhaps any other studio— in the theatrical era: The camera angles are indeed dramatic, and thoughtfully chosen. Each shot flows into the next, with a variety of pans, dissolves and other linking devices. 59 With this series, the Fleischers substantially expanded the storytelling vocabulary of the animated film, and introduced a sub-genre of the form—the animated superhero—that would substantially enrich the medium (particularly in television animation) in its later years.

Flushed with the success of Crusader Rabbit as a daily syndicated product, Ward and Anderson began making plans to expand the reach of their company. In addition to doing some contracted advertising work for their program’s sponsors, they also began to consider ideas for new programs. The most prominent of these was “The Frostbite Falls Review,” featuring a cast of animals who would deliver programming from their station in rural, woodsy northern Minnesota. “For years these amazing creatures have been hiding their dramatic abilities away out yonder in the great North Woods [sic],” a promotional flyer for the series claimed.

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